As a commercial enterprise, it should become essential for you to learn the art of managing your business’s reputation. If you aren’t, you should seriously consider this, as it could be the difference between the failure and success of your venture. The following tips will teach you how to manage your reputation.
1 – Doing online searches for your business, will certainly give you a fair idea as to how you are being perceived within the public domain. This can give you an idea of what people see when they search for you. Make sure you pay special attention to both the web results and image results. The images will show you what graphics are tied to your company online.
2 – Be transparent in your media and customer dealings. Some companies have been accused of removing complaints from their website. Don’t be like them. Instead, quickly answer the complaints and state on your website how you will remedy the complaint. Once the complaint is resolved, ask your customer to post on your site that the complaint was resolved and how long it took to resolve the complaint.
3 – Post moderation guidelines on each of your websites and social media sites. By posting guidelines, your visitors will know what is and what are not, acceptable responses on your website and social media sites. If someone posts something that is not within the guidelines, remove the post and give an explanation of why the post was removed.
4 – Keep up with information about the service or product you provide. This ensures that you are up to date and looking out for your customers best interests. Take a few minutes each day to run an online search to get the newest facts about the industry you’re in.
5 – Establishing a strong presence in social media will help improve the reputation of your business. Creating a Twitter account, blog or Facebook page will help your interaction with prospects and customers. Nowadays, most people expect companies to have a social media presence. This is a great way to post relevant contents about your company and monitor what it’s being said.
6 – Become a contributing article writer on other sites for a better online business reputation. This can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
7 – Address customers by name when you are publicly responding to any feedback that is left by them. People want to know that business owners see them as individuals and not as one part of a very large group. Using their names will give them that sense of being special and being taken seriously.
In the modern business world that is characterized by the speed of information sharing, always keep an ear to the ground within the online social media networks, and this will allow you to easily manage your business reputation. Take reputational issues seriously, because as your business continues to grow, you need to build trust, not lose it.